Some words start out as a product name (a noun) and end up as a verb - a word to describe a function or work process. This is known as "anthimeria", the act of using a word in a new grammatical form. In my youth, several stood out: you could Hoover the carpet or Xerox a document (I’m really showing my age). Today you Google something when you search online or you Photoshop an … [Read more...]
Magna Steyr to Build New Sports Cars
I read a report that Magna Steyr would be contracted to build two new sports cars that are being jointly developed by Toyota and BMW. There have been reports for many months about the Toyota Supra coming back to market and this most recent report now suggests that it will be built in Europe as opposed to Japan. The concept Supra was showcased at the Geneva International … [Read more...]