Motoring Weekly has written about subscription contracts for vehicles in recent months. This is the next big idea for the automotive industry and one that has been in the technology market for decades. It is similar to a leasing plan only the idea is that the vehicle is replaced during the life of the subscription rather than at the end of the lease. The sales pitch has often … [Read more...]
Auto Makers Try to Reduce the Cost of Sale
A while back I wrote an article about Tesla's foray into direct selling: the process of selling direct to a customer without using a sales channel. This potentially makes the cars cheaper to buy and cheaper to sell because the auto maker does not have to add in a dealer margin to each car sold and it reduces the opportunity for a buyer to negotiate the pricing - it won't stop … [Read more...]