Toyota has kept its title of most valuable brand in a recent annual survey and report - the Kanter Millward Brown Top 100 Most Valuable Brands. It is the 12th time in fourteen years that Toyota has come out on top of all the car brands listed. However in the last few years, automotive marques have been overtaken by other brands in the valuation list. In 2017 there were six car manufacturers and last year there were five. This year Ford and Honda dropped out of the Top 100 leaving Toyota, Mercedes-Benz and BMW as the three most valuable car brands. The reason that Toyota was cited as the most valuable was because it has a strong reputation where ever it does business and in each geographical market place it holds the same position in each market - it doesn’t try to be a luxury car in one market and an everyday vehicle in another. It simply delivers on its core competencies. Volkswagen gained in value and Porsche took the 10th car brand spot by ousting Maruti-Suzuki from India. … [Read More...]
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