A while back, Motoring Weekly wrote an article about Pininfarina, the storied Italian design house, being bought by Mahindra and Mahindra from India. Pininfarina had been working with them for a while before the acquisition. Now Mahindra have launched a new vehicle in their home market that has been designed and engineered by a truly global team. The Marazzo is a people … [Read more...]
FCA Attempts To Stop Mahindra Selling in US
Some words start out as a product name (a noun) and end up as a verb - a word to describe a function or work process. This is known as "anthimeria", the act of using a word in a new grammatical form. In my youth, several stood out: you could Hoover the carpet or Xerox a document (I’m really showing my age). Today you Google something when you search online or you Photoshop an … [Read more...]
Pininfarina Owned by India But Focusing on China
Back at the end of 2015, Pininfarina announced that it was being bought by the Mahindra Group, an India based conglomerate. Mahindra was founded in 1945 to trade in steel and other related products. They first entered the automobile industry three years later by licencing the local manufacture of Willys Jeeps on the sub-continent. Over the last few decades they have grown … [Read more...]