Toyota has kept its title of most valuable brand in a recent annual survey and report - the Kanter Millward Brown Top 100 Most Valuable Brands. It is the 12th time in fourteen years that Toyota has come out on top of all the car brands listed. However in the last few years, automotive marques have been overtaken by other brands in the valuation list. In 2017 there were six … [Read more...]
Fittipaldi EF7
A few years ago Emerson Fittipaldi launched a new car: the Fittipaldi EF7. This wasn’t a one off as he had been building road and race cars for a while, including the Fittipaldi F1 cars. What happened to the EF7? There was a fanfare and launch in London and then ….?? The car was a supercar designed by Pininfarina in Italy and constructed by HWA, the racing company formed by … [Read more...]
Tesla PowerPack Installation in South Australia
Back in 2017, South Australia did a deal with Elon Musk and Tesla to install a massive power pack of batteries in 100 days or Musk would cover the cost of the implementation. Strangely, the 100 day project was met, meaning that the State Government aka the taxpayers gave Tesla a chunk of cash. The whole offer was a little dodgy because it was announced in July of that year and … [Read more...]
FCA, Renault Merger Was Always Going To Be Difficult
The proposed tie up between FIAT Chrysler (FCA) and the Renault-Nissan-Mitsubishi Alliance was always going to be a long road to travel and a tough one to pull off. If it had happened, it would have put the new structure in second place to Toyota in market capitalisation terms, leapfrogging their European rival Volkswagen. The pressure to run with the idea came from two very … [Read more...]
Would GM Bring Back Hummer?
Here at Motoring Weekly, we recently read an article in Automotive News about whether General Motors will resurrect the Hummer brand. This was on the back of sales successes for large SUVs and in recent days we have seen reports that RAM pretty much saved FIAT Chrysler in June with ever increasing sales. Let's start by looking at the brand that had a love/hate relationship with … [Read more...]
