Motoring Weekly has written about subscription contracts for vehicles in recent months. This is the next big idea for the automotive industry and one that has been in the technology market for decades. It is similar to a leasing plan only the idea is that the vehicle is replaced during the life of the subscription rather than at the end of the lease. The sales pitch has often … [Read more...]
Paying For a Vehicle Using a Subscription Service
I read with interest an article a month or so ago that described how BMW and Mercedes-Benz were going to test subscription services in several countries. My interest comes from my background in the technology industry that has used subscription based licensing for nearly 20 years. Basically a subscription service means two things: For the consumer, they pay one figure … [Read more...]