Back in the 1920s and 30s the major American brands all looked to soak up the differing and growing market segments. Chrysler bought the Dodge Brothers company and also created a second brand to target the mid range price point. This article is about this creation, named after Hernandez De Soto, a Spanish explorer of the 16th Century. The original De Soto was the first European to explore the Mississippi River. Walter P. Chrysler also had the Plymouth brand that recognised another European influence on early America. In 1928, the first De Sotos rolled off the production line - the De Soto Six was destined to be a classic. Chrysler had done its homework and by the end of 1928 had 1,500 dealers selling the car. To cope with this sudden dealer network, Chrysler built over 80,000 in the first year, all with 55hp motors. Seven versions were built with differing technologies and features. They had great names, the Roadster Espanol, the Faeton, the Sedan de Lujo to name but a few. In … [Read More...]
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