The Chinese manufacturer, GAC Motors, a subsidiary of the Guangzhou Automobile Group has announced that it will set up its North American headquarters in Irvine, California. The company already has a design centre and other facilities near Detroit. The new headquarters will provide all the normal business services needed by a company opening in a new market. The company … [Read more...]
Honda Launches Everus Brand
Many of the marque articles published on Motoring Weekly discuss “companion brands” - a marque that was created to fill a gap in the market - Pontiac was one that outgrew its parent. In recent decades we have seen a resurgence in major manufacturers creating brands typically to fill the luxury end of the market, for example, Honda and Acura, Toyota and Lexus and even Mazda with … [Read more...]