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Creating a New Brand is Risky

October 18, 2018 by sjw Leave a Comment

India and specifically Tata have found in recent years just how difficult it is to run a car company - or race team, with several struggling financially or not able to get product to market. Recently Force India changed hands, the Formula 1 team was put into administration in August by the High Court in London. At the time I suspected that Lance Stroll, a junior F1 driver would … [Read more...]

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  • Ep 198 Motorvotion with Andrew Taurins August 15, 2026
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Marques

Veritas

The Veritas marque was founded as a way to manufacture racing cars in Germany at a time when that country was banned from international motorsport. It was a short-lived exercise.

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