There was an interesting article in Bloomberg earlier in the year about Tata thinking about selling Jaguar Land Rover. Tata naturally denied the rumours however it is known that Jaguar will work with BMW on some electric vehicles. In today’s economic climate, it is sensible for many manufacturers to do joint work with their competitors - it helps spread the cost. Bloomberg … [Read more...]
Creating a New Brand is Risky
India and specifically Tata have found in recent years just how difficult it is to run a car company - or race team, with several struggling financially or not able to get product to market. Recently Force India changed hands, the Formula 1 team was put into administration in August by the High Court in London. At the time I suspected that Lance Stroll, a junior F1 driver would … [Read more...]
Compressed Air Cars
When I first wrote about cars powered by compressed air in 2008, I thought that the world had jumped back 100 years ago. Then, like now, companies were coming up with ideas to try and sell machines and many of the ideas being developed today were in existence a century ago but the underlying technology wasn’t there to make it cost effective to produce or viable to sell. The … [Read more...]